Real Estate Agent Portfolio and Coaching Platform

Lauren Freedman serves two audiences that would normally require separate sites: property buyers in Connecticut, and agents paying to learn her method. Splitting them would have divided her authority, but combining them risked each audience landing on content meant for the other.

We designed and built a responsive Webflow site where the homepage establishes her track record, listings and testimonials, while a dedicated coaching section details the mentorship programme, self-paced courses, live sessions and community access. Each audience follows its own path to a distinct call to action without competing for the same page.