Making premium video advertising easy to understand, in the UK and the US
VISTY
Dublin, IE
December 29, 2025
Marketing
Tech
Corporate
UI/UX Design
Webflow Development
Localization
CMS
Content Strategy
Custom Code
Client-First
Finsweet Attributes
Snapshot (AEO)
The project in four lines
VISTY, an AdTech service that places brands' existing social video ads on premium publishers like Vogue, GQ and The Times.
A complex AdTech product sold to founders who decide fast, with no in-house UI/UX or Webflow workflow and a second market to serve.
A Figma-designed Webflow site with a problem-first homepage, attention data chart, flat-rate pricing, UK and US locales and a CMS blog with filters and search.
The team runs the site and blog on its own after training, and serves UK and US buyers with local publishers and pricing.
Numbers
The project in four lines
3 stages
homepage design, full site design, then Webflow build
UK + US
localized versions with local publishers and currency
14 days
post-launch support plus a Loom tutorial for the team
Dec 2025
site launched
The challenge
Our services
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A complex product for buyers who decide in seconds
VISTY sells attention on premium publishers to DTC and B2B founders who already spend on Meta and Google. They needed to understand the offer fast, see the price and book a call.
- Complex product. Completed views, publisher networks and attention data had to read as simple.
- Two markets. UK and US buyers know different publishers and pay in different currencies.
- No in-house workflow. The team had no UI/UX or Webflow process and needed to manage content after launch.
01 · Homepage
From the problem to the price in one scroll
The homepage starts with the founder's real problem: Meta ads work, but cold traffic does not trust a brand it has never seen. It then shows how VISTY fixes it, backs it with an attention retention chart, and ends on flat-rate pricing and a booking CTA.
- Publisher logo marquee and attention data chart
- Three flat-rate plans with clear inclusions
02 · Localization
One site, tuned for the UK and the US
The UK version promises Vogue, GQ and The Times with prices in pounds. The US version swaps in The New York Times and American publisher logos, with prices in dollars. Both are served from one Webflow project with Webflow Localization.
- Localized headlines, logos and pricing
- hreflang tags for en and en-US
03 · Blog
An insights blog the team runs itself
The Attention Intelligence blog lives in Webflow CMS. Readers filter articles by category, combine filters, clear them in one click and search with highlighted results, while the team publishes new posts in the Editor.
- Category filters, search and sort
- Live result count and removable filter tags
Mobile
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Mobile
Pricing and booking within thumb reach
On mobile the story, attention chart and pricing plans stack into one column, so a founder can go from the problem to booking a call on a phone.
Under the hood
How the pieces connect
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How we delivered it
- Phased design. Homepage design in Figma first, then full desktop and mobile designs once the direction was approved.
- Problem-first homepage. The page opens with the Meta ads trust problem, then shows the fix, the data and the price.
- Localization. UK and US versions with their own publishers, headlines and currency, linked with hreflang.
- CMS blog. An attention insights blog with category filters, search and sorting.
- Handover. Publishing support, a Loom tutorial and 14 days of post-launch support.
Client feedback
How the pieces connect
Questions about this project
FAQ
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Can one Webflow site serve the UK and the US?
Yes. VISTY runs UK and US versions from one Webflow project, each with its own publishers, headlines and currency, linked with hreflang.
Why design the homepage first?
Approving the homepage in Figma first locked the visual direction before the rest of the pages were designed, which kept the project on schedule.
Can the client's team manage the site after launch?
Yes. We handed over with publishing support, a Loom tutorial and 14 days of post-launch support, so the team publishes blog posts and edits pages itself.
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