A SaaS website and content hub marketing can run without developers
TrustLayer
San Francisco, US
March 7, 2025
B2B
Tech
Corporate
UI/UX Design
Website Migration
CMS
Integrations
Webflow Development
Finsweet Attributes
Technical SEO
Snapshot (AEO)
The project in four lines
TrustLayer, a US SaaS company offering AI-powered third-party risk management and certificate of insurance (COI) tracking.
The site and blog lived on Strapi, a headless CMS, so every content change needed a developer and slowed marketing down.
A Webflow site rebuilt from the existing pages, a CMS blog and Idea Center with Finsweet search, filters and load more, and a five-section mega menu.
Marketing now publishes blog posts, podcasts and case studies in the Webflow Editor, with URLs and on-page SEO carried over from the old site.
Numbers
The project in four lines
Strapi → Webflow
website and blog migrated with SEO preserved
230+
resources in one filterable Idea Center
No-code
marketing publishes and edits without developers
Mar 2025
migrated site launched
The challenge
Our services
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Content stuck behind a developer queue
TrustLayer publishes a steady stream of articles, podcast episodes and customer stories. On Strapi, each new page or edit had to go through engineering.
- Slow publishing. Marketing could not launch or update content on its own schedule.
- A large library. Hundreds of blog posts, podcasts and case studies had to move without losing structure.
- Search traffic at risk. Rankings built on the old site had to survive the platform switch.
01 · Migration
From Strapi to Webflow without losing SEO
We rebuilt TrustLayer's marketing site in Webflow page by page, keeping the existing design language, hero illustrations and section structure. URLs and meta data were carried over, so the move to a new platform did not reset search visibility.
- Pages rebuilt in Webflow from the live Strapi site
- URLs and on-page SEO preserved
02 · Idea Center
A resource hub with live search and filters
Blog posts, podcast episodes, case studies and press releases live in one Idea Center. Visitors filter by type or topic, combine filters, remove them with one click and search by keyword, all without a page reload.
- Finsweet CMS Filter, Sort and Load More
- Filter state kept in the URL for sharing
03 · Navigation
A mega menu for every type of visitor
Risk managers, brokers, real estate teams and partners all arrive with different questions. The header groups the site into five dropdowns, from audiences and partner integrations to the Idea Center and company pages.
- Dropdowns for audiences, partners, resources and company
- Login and demo CTA always in reach
Mobile
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Mobile
Risk management in your pocket
On mobile the sections stack into a single column, partner cards and testimonials stay readable, and the mega menu turns into an accordion with login and demo buttons.
Under the hood
How the pieces connect
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How the migration came together
- Webflow rebuild. Existing pages rebuilt in Webflow with the same look, layouts and components.
- CMS migration. Blog posts, podcasts and case studies moved into Webflow CMS collections with types and topics.
- Idea Center. One resource hub with keyword search, type and topic filters, removable filter tags and load more, powered by Finsweet Attributes.
- SEO preserved. URLs, meta data and page structure carried over so existing rankings were protected.
- Navigation. A mega menu that routes visitors by product, audience, partners, resources and company.
Client feedback
How the pieces connect
Questions about this project
FAQ
Heading
Can you migrate a site from Strapi to Webflow without losing SEO?
Yes. For TrustLayer we carried over URLs, meta data and page structure while rebuilding the site in Webflow, so existing search visibility was protected.
Can a large blog and podcast library live in Webflow CMS?
Yes. TrustLayer's blog posts, podcasts and case studies sit in Webflow CMS and are browsed through one Idea Center with search, filters and load more built with Finsweet Attributes.
Does the marketing team still need developers?
Not for content. After the migration the team publishes and edits pages and articles directly in the Webflow Editor.
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