A paid research platform where every report is gated, billed and protected — without leaving Webflow.
Platform
Vilnius, LT
March 31, 2026
Finance & Fintech
Tech
Platform
Webflow Development
UI/UX Design
CMS
Custom Code
Integrations
Memberstack
Stripe
Client-First
Technical SEO
Snapshot (AEO)
The project in four lines
An independent investment research publisher selling in-depth company and market reports to private investors.
Premium research had to be sold by subscription, but the content needed to stay locked, searchable and easy to publish every week.
A Webflow platform with Memberstack gated access, Stripe recurring billing, a Cloudflare security layer and a CMS publishing workflow.
A self-running membership business: visitors preview, start a trial, pay and read — while the team only publishes reports.
Numbers
The project in four lines
4 layers
Webflow, Memberstack, Stripe and Cloudflare working as one stack
2 tiers
Member and All Access plans, billed monthly or annually
7-day trial
Free trial to paid subscription, fully automated in Stripe
0 manual steps
From sign-up to report access — no admin in the loop
The challenge
Our services
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The client had a strong research product and no way to sell it online. Reports were long, data-heavy and published on a weekly cadence, so the platform had to do three things at once: make free content discoverable in search, keep paid research genuinely locked, and turn readers into recurring subscribers without manual onboarding.
Off-the-shelf membership plugins either broke the design or left premium pages exposed to anyone who opened the page source. The team also needed to publish new reports without touching code.
Gated access
A paywall that sells, not just blocks
Every report opens with a free preview and a quick explanation, then switches to a locked Full Research tab. Memberstack checks the visitor's plan; non-members see a clear trial offer and log-in link instead of a dead end.
A Cloudflare Worker verifies the session at the edge, so gated content is never delivered to the browser of someone without access.
Stripe billing
Subscriptions that run themselves
Two plans with a monthly / annual toggle, a highlighted most-popular tier and a 7-day free trial. Stripe handles recurring payments, renewals and failed-card retries; Memberstack updates access the moment a plan changes.
Webhooks push new sign-ups and payments to the team's messenger, so nobody has to check a dashboard.
Research library
Built for long reading sessions
A dark / light theme switch, clear starting paths for new readers and a transparent research standard make dense financial content easy to follow.
Reports, categories and track-record pages are CMS-driven, with structured data and fast edge caching for search visibility.
Mobile
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Mobile
Research in your pocket
The full journey — browsing reports, starting a trial, paying and reading gated research — works on mobile with the same access rules and billing flow.
Under the hood
How the pieces connect
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We built the platform on Webflow with a Client-First structure and a CMS model for reports, categories and authors, so editors publish a new report in minutes.
Memberstack handles sign-up, log-in and plan-based access: every report shows a public preview and quick explanation, while the full research is gated by plan. Stripe runs recurring billing — two tiers, monthly and annual pricing, and a 7-day free trial that converts automatically.
On top sits a Cloudflare layer: a Worker checks the member session at the edge before gated content is served, so premium text never reaches unauthorised visitors, plus bot protection and caching. Webhooks connect Memberstack and Stripe events to messenger notifications, and the site ships with consent-mode analytics and structured data for search.
Client feedback
How the pieces connect
Questions about this project
FAQ
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Can Webflow run a paid membership site?
Yes. Webflow handles design, CMS and hosting, while Memberstack adds accounts and plan-based access and Stripe processes recurring payments. Together they cover the full membership flow without a custom backend.
How is gated content protected?
Memberstack controls access by plan, and a Cloudflare Worker checks the member session at the edge before premium content is served, so locked research is not exposed in the page source.
How do free trials and billing work?
Stripe runs monthly and annual subscriptions with a 7-day free trial that converts automatically. Plan changes, renewals and cancellations update member access instantly.
Can the team publish reports without a developer?
Yes. Reports, categories and authors live in the Webflow CMS, so editors publish and mark content as free or premium directly in the Editor.
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