An orthodontist website where patients book their own consultation
Opalign Orthodontics
Kingwood, US
July 15, 2025
Healthcare
Corporate
UI/UX Design
Webflow Development
CMS
Booking
Integrations
Technical SEO
Client-First
Snapshot (AEO)
The project in four lines
Opalign Orthodontics, an orthodontic practice in Kingwood, Texas, offering braces, Invisalign and surgical orthodontics for children and adults.
Every appointment depended on a phone call during opening hours, and the old site was hard to navigate and ranked poorly.
A custom Webflow site with SEO foundations, patient guides and treatment pages, plus an online booking platform connected to the practice CRM.
Patients can book a consultation from any page at any time, and each request reaches the practice team in its CRM.
Numbers
The project in four lines
Online booking
patients choose a date and time without calling
CRM
every booking request lands in the practice CRM
10 pages
from treatments and first visit to referrals and emergencies
Jul 2025
site launched, booking integration added after
The challenge
Our services
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Patients lost between interest and appointment
Families researching braces or Invisalign often do it in the evening on a phone. If they cannot book on the spot, many never call back.
- Phone-only booking. Appointments depended on reaching the front desk during opening hours.
- Hard to navigate. Treatments, first-visit information and insurance details were not easy to find.
- Weak search presence. The previous site ranked poorly for local orthodontic searches.
01 · Booking + CRM
Patients book a consultation themselves
Every Book Consultation button leads to a booking page with an embedded scheduling form. Patients enter their details, choose in-office or virtual, pick a date and an available time slot, and the request is passed to the practice CRM for the team to confirm.
- FormLync booking platform embedded in Webflow
- Booking requests synced with the practice CRM
02 · Homepage
A homepage that answers patient questions in order
The homepage walks a new patient through the decision: why choose the practice, what to expect if you are new to orthodontics, how insurance works if you are out of network, which treatments are available, and what other patients say, ending with a booking form and map.
- New-patient and insurance sections
- Testimonials slider and visit details
03 · Treatments
Treatments explained for every age
The treatments page groups care into clear cards: braces for children, teens and adults, Invisalign and clear aligners, surgical and craniofacial orthodontics, and retainers. Each card explains who it is for, with a booking prompt at the end.
- CMS-driven treatment cards
- Location-focused headings for local search
Mobile
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Mobile
Book from the phone in your hand
Most patients find an orthodontist on mobile. The pill menu opens as a full-screen list, sections stack cleanly, and the booking form is one tap away from every page.
Under the hood
How the pieces connect
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How we solved it
- Custom design. A soft, modern look with pill navigation, large headlines and clear Book Consultation buttons throughout.
- Patient guidance. Pages for the first visit, treatments, insurance, emergencies, FAQ and doctor referrals.
- SEO foundations. Clean page structure, meta data and location-focused content for Kingwood and the Houston area.
- Booking integration. After launch we embedded the FormLync booking platform and connected it with the practice CRM, so patients pick a slot and the team gets the request automatically.
Questions about this project
FAQ
Heading
Can patients book appointments directly on a Webflow site?
Yes. On Opalign Orthodontics the FormLync booking platform is embedded in Webflow, so patients choose a date and time slot without calling the office.
Do online bookings reach the practice CRM?
Yes. After launch we connected the booking platform with the practice CRM, so every request is captured for the team to confirm.
Can booking be added to an existing site after launch?
Yes. The booking and CRM integration on Opalign was added as a follow-up project on the live Webflow site, without a redesign.
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