An SEO company hired us to build their own website
Novakor
Australia
July 10, 2026
Healthcare
Marketing
Tech
Corporate
UI/UX Design
Webflow Development
CMS
Technical SEO
Content Strategy
Custom Code
Integrations
Client-First
Snapshot (AEO)
The project in four lines
Novakor, an Australian company founded by two chiropractors, grows clinics through Google and AI search with its assistant Nova.
Our client sells technical SEO for a living, so every heading, tag and load time would be judged by an expert.
A full-cycle build: Figma UI and illustrations, Webflow with a CMS blog, technical SEO, analytics, consent management and an adaptive navbar.
The site launched in July 2026 and leads every visitor to one action: booking a free growth audit.
Numbers
The project in four lines
Full cycle
Figma design, Webflow build and technical SEO
2
navbar states that switch on their own over light and dark sections
1
goal on every page: book a free growth audit
Jul 2026
site launched
The challenge
Our services
Heading
Build an SEO company's website for an SEO company
Novakor sells search visibility to clinic owners. Its own site had to prove the point: rank, load fast and turn busy healthcare professionals into booked audits.
- An expert client. Novakor does technical SEO professionally, so structure, metadata and performance were reviewed line by line.
- A clinical audience. Clinic owners are sceptical of marketing agencies. The copy and design had to feel specific to healthcare, not generic.
- One conversion. Every page needed to lead to the same action: booking a free growth audit.
01 · First screen
A hero that shows growth before it promises it
Instead of a stock photo, the hero shows a clinic's appointment book: 34% of slots booked in March, 81% in August. Clinic owners understand the offer before they read a word of copy.
- Custom illustration designed in Figma
- Growth audit button above the fold, repeated in the navbar
02 · Navigation
A navbar that changes with the page
The site alternates light and dark sections. As the visitor scrolls into the dark Meet Nova block, the fixed navbar switches to its light version, then switches back on the next light section, so links stay readable everywhere.
- Custom script that watches which section sits under the navbar
- The same light state turns on when the mobile menu opens
03 · Process
Three steps and a guarantee for busy clinic owners
Book an audit, see what is holding the clinic back, attract more patients. Each step gets its own illustrated card, followed by a side-by-side of life without and with Nova and the 90-day growth guarantee.
- Illustrations show the real audit form, video call and reports
- Founders section right after, two clinic owners who built Nova
Mobile
Heading
Mobile
Clinic owners check it between patients
On phones the audit button stays in the header, the menu opens as a blue panel over the page, and every section stacks into one readable column.
Under the hood
How the pieces connect
Heading
Heading
Heading
Heading
How the pieces connect
- Design: Figma UI and illustrations. Custom dashboard-style graphics show patient bookings growing instead of stock photos.
- Build: Webflow, Client-First and a CMS blog. Pages the Novakor team can edit, plus a blog for their own content strategy.
- Search: technical SEO. Clean heading structure, metadata, schema and sitemap set up from the start.
- Tracking and trust: integrations. Google Tag Manager, cookie consent and Cloudflare Turnstile spam protection on the audit form.
- Custom code: adaptive navbar. A script switches the navbar to its light version over dark sections and when the mobile menu opens.
Client feedback
How the pieces connect
Working with YAVACADO was a fantastic experience. They understood both the technical requirements and the business goals, delivering a fast, polished website that's easy to manage and built to generate qualified leads.
Questions about this project
FAQ
Heading
Can a Webflow site meet the standards of an SEO company?
Yes. Novakor sells technical SEO, and its Webflow site was built with clean heading structure, metadata, schema, a sitemap and analytics from day one.
Can a Webflow navbar change colour over dark sections?
Yes. On Novakor a small custom script checks which section sits under the fixed navbar and switches it to a light version over dark blocks and when the mobile menu opens.
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