A technical equipment catalog that turns clinical research into qualified enquiries
Niva Med Service
Ukraine
September 16, 2026
Healthcare
B2B
Corporate
UI/UX Design
Webflow Development
CMS
Integrations
Technical SEO
Content Strategy
GSAP
Finsweet Attributes
Client-First
Snapshot (AEO)
The project in four lines
Niva Med Service, a Ukrainian supplier of professional ophthalmology equipment and authorised partner of Hoya, Sonomed and Takagi since 1996.
A broad, highly technical catalog had to be clear for doctors and procurement teams and turn long research into enquiries.
A Figma-designed Webflow site with a CMS catalog, detailed product pages, CRM-connected forms, blog and technical SEO.
Clinics browse equipment by clinical category and request a consultation from any product; the team updates the catalog itself.
Numbers
The project in four lines
Full cycle
Figma UI/UX, Webflow build, SEO and launch
8
product categories in one CMS catalog
CRM
every enquiry form routed to the sales team
Sep 2026
site launched
The challenge
Our services
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Make specialised medical equipment easy to choose
Ophthalmology equipment is bought slowly and carefully. Doctors, clinic managers and procurement teams compare modalities, probes and specifications before they ever contact a supplier.
- A deep catalog. Ultrasound systems, slit lamps, OCTs, biometers, microscopes, lenses and furniture, each with long technical specifications.
- Trust first. The site had to show official partnerships, certificates, delivery, installation and service before asking for contact.
- Self-managed content. The client's team needed to add products and articles without a developer.
01 · Catalog
Eight clinical categories, one clear path
Every category page shares a sidebar with all eight product groups, so a doctor can jump from slit lamps to biometers to ultrasound in one click. Product cards show the image, name and a one-line summary, then lead straight to the full page.
- Categories and products managed in the Webflow CMS
- Breadcrumbs keep the catalog structure visible on every level
02 · Enquiries
A consultation request on every product
Medical equipment is not bought in a cart. Each product page has an Order button that opens a short form: name, organisation, phone, email and a message. Enquiries go to the client's CRM with the product context, so the sales team can reply quickly.
- Cloudflare Turnstile spam protection
- Privacy consent and a clear 24–48 hour response promise
03 · Trust
Credibility before the first click to the catalog
The homepage opens with partner brands, the company story since 1996 and four reasons to choose Niva: official supplier status, warranty, installation and service, and delivery across Ukraine. Top products and the blog follow, each animated on scroll.
- Partner logo marquee and GSAP scroll animations
- Top products slider powered by the CMS
Mobile
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Mobile
The catalog fits in a doctor's pocket
On phones every section stacks into one column, the top products slider stays swipeable and the FAQ opens as compact accordions.
Under the hood
How the pieces connect
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How the pieces connect
- Design: Figma UI/UX. A clean clinical interface with large product imagery and clear paths from category to product to enquiry.
- Catalog: Webflow CMS. Collections for products, 8 categories and blog posts, with a category sidebar and related products on every page.
- Product pages: structured specs. Key features above the fold, then modalities, capabilities, clinical use cases and configuration blocks.
- Leads: CRM integration. The order form opens on every product and sends enquiries to the client's CRM, protected by Cloudflare Turnstile.
- Motion and SEO. GSAP scroll animations, a Finsweet CMS slider for top products, Google Tag Manager and technical SEO.
Client feedback
How the pieces connect
YAVACADO turned our technical equipment catalog into a clear, professional website that our team can manage. The CMS and CRM integration make it easier to present products, process enquiries, and support clinics from the first contact.
Questions about this project
FAQ
Heading
Can Webflow handle a large technical product catalog?
Yes. Niva Med Service runs its equipment catalog on the Webflow CMS, with products, 8 categories and blog posts managed by the client's own team.
How do enquiries reach the sales team?
Every product page has an Order button that opens a consultation form. Submissions are sent to the client's CRM and protected from spam with Cloudflare Turnstile.
Did YAVACADO design the site as well as build it?
Yes. We designed the full UI/UX in Figma, then developed, tested and launched the site in Webflow with technical SEO and analytics.
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