From an outdated site with no leads to a clinic website built to book patients
Shockwave Therapy Center (medical-uvt.com.ua)
Kharkiv, UA
February 1, 2026
Healthcare
Corporate
UI/UX Design
Webflow Development
Content Strategy
CMS
Technical SEO
Localization
Integrations
Custom Code
Booking
Finsweet Attributes
Snapshot (AEO)
The project in four lines
A Kharkiv clinic treating pain with shockwave therapy in orthopedics, neurology, urology and cosmetology on the city's only Storz MP200 ULTRA.
The old website was very outdated, explained little and brought practically no conversions, so the clinic relied on referrals.
A redesign from scratch: new structure, service and condition pages, blog, pricing, booking form, two languages, technical SEO, a Google Sheets CRM and Google Business setup.
Patients find the right treatment page in search, see prices and book online, and every request lands in the clinic's CRM automatically.
Numbers
The project in four lines
93 / 100
PageSpeed performance on mobile, 100 for SEO
21 landing pages
4 directions and 17 condition pages
36 articles
in a categorised CMS blog
2 languages
Ukrainian and Russian versions of every page
The challenge
Our services
Heading
A modern clinic behind an old website
The center has unique equipment and experienced doctors, but its website looked dated and did not turn visitors into patients.
- No conversion. The old site brought almost no enquiries.
- Weak structure. Services and conditions were not explained, so the site had nothing to rank for.
- Manual lead handling. Requests were not collected or tracked in one place.
01 · SEO structure
A page for every condition patients search
Each direction and condition has its own landing page: what the problem is, how shockwave therapy helps, indications, benefits and contraindications, expected results, prices, related articles and FAQ, with a booking button throughout.
- 4 direction pages and 17 condition pages
- Medical schema on every page
02 · Booking and CRM
Every request lands in the CRM
Transparent price tables by direction lead to a short booking form. Submissions go straight into a custom Google Sheets CRM through Google Apps Script, where automations help the team track and follow up every patient.
- Pricing by direction with session packages
- Google Sheets CRM with automations
03 · Trust and content
Expert content that builds trust
A dedicated page for the Storz MP200 ULTRA, doctor profiles, a categorised blog written by the specialists and a full FAQ explain the treatment, in both Ukrainian and Russian.
- Device page and specialists
- CMS blog and two languages
Mobile
Heading
Mobile
Fast on every phone
With 93 performance on mobile in PageSpeed Insights, the site loads quickly, keeps the call to action in the header and stacks services, steps, articles and FAQ into one clear column.
Under the hood
How the pieces connect
Heading
Heading
Heading
Heading
How the pieces connect
- Design from scratch. A calm teal medical look built around the Storz device and real doctors.
- New structure. Four treatment directions, 17 condition pages, device page, pricing, FAQ and a CMS blog with categories.
- Technical SEO. Ukrainian and Russian versions, clean URLs and rich schema: MedicalClinic, Physician, MedicalProcedure, MedicalDevice, FAQPage and breadcrumbs.
- Custom CRM. A lightweight CRM in Google Sheets with automations, connected to the site so every booking request is saved and tracked.
- Local visibility. Google Business Profile, Google Analytics and Tag Manager set up properly.
- Performance. 93 performance and 100 SEO in PageSpeed Insights on mobile.
Questions about this project
FAQ
Heading
Can a Webflow site send leads into Google Sheets?
Yes. For this clinic the booking form sends every request to a custom Google Sheets CRM through Google Apps Script, with automations for follow-up.
How do you make a clinic site rank for treatments?
Give every condition its own page with clear answers, prices and FAQ, add medical schema and keep the site fast. This clinic scores 100 for SEO in PageSpeed Insights.
Is it worth rebuilding an old clinic website from scratch?
When the old site brings no enquiries, yes. A new structure, clear prices and easy booking give patients a reason to contact the clinic.
Relevant projects
You might interested
Travel & Hospitality
Education
