A custom Shopify store for an Italian lash and brow brand selling to salons
MAXYMOVA
Treviso, IT
March 19, 2024
Retail
Healthcare
E-commerce
UI/UX Design
Shopify
Custom Code
Integrations
Snapshot (AEO)
The project in four lines
MAXYMOVA, an Italian brand of professional lash lift, brow lamination, tint and aftercare products for beauty salons and lash artists.
The brand sold through distributors and needed its own store that looks premium, handles a large pro catalog and works for buyers in several countries.
A custom Shopify theme with merchandised homepage, filterable collections, product pages, multi-language and multi-currency checkout, an Academy and a salon locator.
MAXYMOVA sells direct to salons in Europe from its own branded store and manages products, prices and translations in Shopify.
Numbers
The project in four lines
238 products
with 407 variants across 15 collections
4 languages
English, Italian, French and Spanish storefronts
18 currencies
switchable in the header for EU and international buyers
44 partner salons
in Italy and Spain on the store's salon locator
The challenge
Our services
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A pro beauty brand without its own shop window
MAXYMOVA sold through distributor websites, with no control over presentation, pricing or customer data.
- Premium brand. A stock Shopify theme would not carry the brand's look.
- Big pro catalog. Hundreds of products, kits and refills had to stay easy to browse.
- International buyers. Salons in Italy, Spain and beyond expect their own language and currency.
01 · Catalog
A pro catalog that is easy to shop
Collections open with a campaign banner, then a product grid with filters by product type. Educational blocks and an FAQ explain lamination, and product pages keep price, quantity and add to cart above the fold.
- Product type filters
- Collection FAQ and education blocks
02 · Merchandising
A homepage that sells by category
The homepage works like a beauty counter: sliders for the Korean lash lift collection, aftercare, tools and exclusive salon sets, then large category tiles that lead into the catalog.
- Product sliders per category
- Image category tiles
03 · For professionals
Academy and partner salons
Beyond the shop, the store has an Academy with lash and brow courses and trainer profiles, and a salon locator with a map, filters by country and contact details for partner salons.
- Academy and trainer pages
- Partner salon locator with map
Mobile
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Mobile
The salon supply shop in your pocket
On mobile the menu slides in with currency and language switchers, and product sliders, category tiles and the footer stay easy to use with one thumb.
Under the hood
How the pieces connect
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What we built
- Custom Shopify theme. Designed in Figma with warm bronze tones, bold type and large beauty photography.
- Merchandised homepage. Product sliders for Korean lash lift, aftercare, tools and salon kits, plus category tiles.
- Collections. Product type filters, educational blocks and FAQ on collection pages.
- Product pages. Clear pricing, quantity, add to cart, rich descriptions and reviews.
- International setup. Four languages and 18 currencies in the header.
- Beyond the shop. An Academy with courses and trainers, and a partner salon locator.
Questions about this project
FAQ
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Is a custom Shopify theme worth it for a professional beauty brand?
Yes. MAXYMOVA's custom theme carries the brand's premium look, while Shopify handles checkout, inventory, payments and order management.
Can one Shopify store sell in several languages and currencies?
Yes. MAXYMOVA runs English, Italian, French and Spanish storefronts and lets buyers switch between 18 currencies in the header.
Can a Shopify store do more than sell products?
Yes. Alongside the catalog, MAXYMOVA has an Academy with courses and trainers, and a locator that helps clients find partner salons.
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