A real estate CRM website with a members-only knowledge base
KPI DRIVER
United States
August 10, 2025
Real Estate
Tech
B2B
Platform
UI/UX Design
Webflow Development
CMS
Custom Code
Integrations
Memberstack
Technical SEO
Client-First
Snapshot (AEO)
The project in four lines
KPI DRIVER, a US platform that combines CRM, KPI tracking, deals, contractors and property management for real estate investors.
A broad all-in-one platform had to be explained clearly, clients needed a private place for tutorials, and the company had little organic visibility.
A Figma-designed Webflow site with an interactive services map, client stories, booking, a blog and a Memberstack-gated knowledge base.
Prospects see the whole platform at a glance, clients log in for premium tutorials, and every page has SEO fundamentals in place.
Numbers
The project in four lines
Full cycle
competitor research, wireframes, Figma design and Webflow build
16 tools
in an interactive map of the CRM and AI suite
Members only
knowledge base unlocked with a Memberstack login
Aug 2025
site launched
The challenge
Our services
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One platform, many tools, one website
KPI DRIVER bundles a CRM, automations and an AI suite into one subscription. Investors needed to understand that breadth quickly, and paying clients needed their own space for training.
- A wide product. More than a dozen CRM and AI tools had to be shown without overwhelming visitors.
- Client-only content. Tutorials, blueprints and walkthroughs had to stay behind a login.
- No organic presence. The company needed SEO foundations to start ranking.
01 · Services map
Every tool connected to one hub
The services page shows the whole subscription as a map: CRM tools on one side, the AI suite on the other, all wired to the KPI DRIVER hub. Hovering a tool turns it green, draws its connector line and reveals a short description. On touch screens the cards open on tap.
- Custom SVG connector lines drawn with code
- Hover on desktop, tap mode on tablet and mobile
02 · Memberstack
A knowledge base reserved for clients
The knowledge base lists premium tutorials, automation blueprints and pipeline walkthroughs. Visitors see the topics blurred behind a login card, and clients sign in with Google or email through Memberstack to unlock them. New visitors can start a license from the same card.
- Memberstack login with Google and email
- Gated CMS tutorials with sign-up and password reset
03 · Homepage
Proof that investors trust
The homepage introduces the platform with a short video, then shows where clients are across the US, live performance counters, Google reviews and video testimonials from investors, and ends with a discovery call calendar embedded on the page.
- US client map and animated counters
- Reviews, video testimonials and booking calendar
Mobile
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Mobile
Drive the business from anywhere
On mobile the services map becomes a list of tap-to-open cards, counters and journey steps stack into one column, and app store links sit right next to the mobile app preview.
Under the hood
How the pieces connect
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How we built it
- Research and design. Competitor research, wireframes and UI/UX in Figma before development.
- Interactive services map. CRM and AI tools connected to the KPI DRIVER hub with custom SVG lines that light up on hover.
- Memberstack knowledge base. Tutorials sit behind a login with Google or email, with sign-up for new clients.
- Proof and booking. Reviews, video testimonials, a US client map and an embedded discovery call calendar.
- SEO. Meta data, headings and page structure set up across every page.
Client feedback
How the pieces connect
Questions about this project
FAQ
Heading
Can a Webflow site have a members-only area?
Yes. KPI DRIVER's knowledge base is gated with Memberstack, so clients log in with Google or email to unlock tutorials, while visitors see a preview and a sign-up option.
How do you present a product with many features?
We turned the CRM and AI suite into an interactive map where each tool connects to the main hub and reveals its description on hover or tap.
Did the project include SEO?
Yes. Meta data, heading structure and page setup were implemented across every page as part of the build.
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