A coach recruitment landing page, built as the front end for a bigger project
Human Garage
United States
June 15, 2026
Healthcare
Education
Landing Page
UI/UX Design
Webflow Development
Custom Code
Snapshot (AEO)
The project in four lines
Human Garage, a movement and bodywork brand teaching Fascial Maneuvers and certifying new coaches worldwide.
The team had rough Figma concepts for a coach recruitment page that needed UX work, a mobile version and a build their developers could plug into a larger Shopify project.
A long-form landing page in Webflow: storytelling sections, certification modules, an income calculator, two programme tiers, testimonials and FAQ, adapted for desktop and mobile.
The client received a finished front end their internal team could continue working with straight away, without rebuilding the layout.
Numbers
The project in four lines
Figma → Webflow
client concepts refined and built as a production front end
Desktop + mobile
every section adapted for both layouts
Income calculator
interactive estimate for future coaches
Jun 2026
landing page handed over to the client team
The challenge
Our services
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Concepts, not yet a page
Human Garage wanted a page that turns people who felt the results of Fascial Maneuvers into certified coaches. The idea existed as Figma concepts, but it was not ready to build or ship.
- UX gaps. The concepts needed a clearer content hierarchy and a stronger path to the call to action.
- No mobile version. Layouts were designed for desktop only.
- Part of a bigger system. The page was the front end for a wider project, so the build had to be clean enough for another team to integrate with Shopify.
01 · Storytelling
From a feeling to a career
The page opens with the moment people first felt the method work, then shows what life as a coach can look like through a day-in-the-life section with real coach profiles and schedules.
- Content hierarchy reworked from the original concepts
- Clear calls to action at every step


02 · Income calculator
Show coaches what they could earn
Future coaches set the number of group classes, students, session prices and weekly sessions. The calculator breaks revenue down by format and shows estimated monthly and yearly income.
- Sliders for group, in-person and virtual sessions
- Revenue breakdown and totals update with each change
03 · Offer
Two paths, one clear choice
The certification and the coach accelerator sit side by side, with who each path is for and a checklist of what is included, so visitors can compare and pick without leaving the page.
- Most popular tier highlighted
- Built as reusable components for the client team

Mobile
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Mobile
The full story on a phone
Every section was adapted for mobile, from the video hero and modules to the calculator steps and FAQ, so the page reads just as clearly on a small screen.


Under the hood
How the pieces connect
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What we built
- UX refinement in Figma. We reworked the section order and hierarchy, from the emotional opening to the offer, proof and FAQ.
- Responsive layouts. Every section was adapted for desktop and mobile before development.
- Webflow front end. The approved design was built in Webflow with a clean class structure and reusable sections.
- Interactive income calculator. Sliders for group, in-person and virtual sessions show a future coach their estimated monthly and yearly income.
- Ready for handoff. The page was delivered so the client's developers could connect it to Shopify without reworking the front end.
Client feedback
How the pieces connect
Questions about this project
FAQ
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Can you build a Webflow page that another team will integrate?
Yes. For Human Garage we built the landing page as a clean Webflow front end so the client's developers could connect it to their Shopify setup without reworking the layout.
Can you work from existing Figma concepts?
Yes. We started from the client's concepts, improved the UX and content hierarchy, and added a mobile version before development.
Can a landing page include interactive tools like a calculator?
Yes. The Human Garage page includes an income calculator with sliders that estimates a coach's monthly and yearly income.
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