Furniture packages for UK landlords, sold in four languages
Farrell Lewis
May 1, 2026
Real Estate
Retail
Corporate
Webflow Development
UI/UX Design
CMS
Localization
Stripe
Booking
Client-First
Integrations
Technical SEO
Snapshot (AEO)
The project in four lines
A London studio that has furnished rental homes for UK landlords and overseas property owners for more than ten years.
Investors in Malaysia, Hong Kong, the UAE and Qatar needed to compare packages and trust a studio they would never visit.
A custom Figma design built in Webflow: six CMS collections, four locales with Arabic right-to-left, Stripe and technical SEO.
The studio edits collections and copy in Webflow itself, and each language version has its own indexable URL.
Numbers
The project in four lines
4
languages, including Arabic right-to-left
9
furniture collections, from Cassa to Atelier Privé
6
CMS collections behind the site
8
steps in the client journey, from first call to warranty
The challenge
Our services
Heading
Sell a furnished flat to someone eight time zones away
The studio's clients rarely see the property before it is let. The website has to do the showroom's job: show what each package looks like, say what it costs to run, and make the process feel handled.
- Four markets, one content team. Copy had to be managed once and translated, not rebuilt for each language.
- Arabic reads right to left. Navigation, grids, icons and buttons all had to mirror without breaking the layout.
- A premium brand on a practical product. Buy-to-let furniture is a budget decision. The design had to look high-end and still answer price and durability questions.
01 · Collections
Collections that read like a showroom
Each collection gets a full-width block with its own colour, a short brief on who it suits and a link to the Lux version. A sticky tab bar lets visitors jump between Cassa, Portobello and Farrow without losing their place.
- Content comes from the CMS, so new ranges go live without a developer
- A scroll reveal brings each collection into focus as it enters
02 · Localization
One site, four languages, right-to-left Arabic
Webflow Localization serves English, Arabic, Chinese and Indonesian from the same CMS. The Arabic version flips the whole interface: menu, logo position, button order and text alignment.
- Each locale has its own URL and hreflang tags for search
- The language switcher stays in the header on every page
03 · Service journey
An eight-step process an owner can follow from abroad
From the first call to the two-year warranty, every step is spelled out: quote, order, key management, cleaning, delivery and a handover with a photo inventory. It answers the questions an overseas owner would otherwise email about.
- Ends with a consultation booking and a brochure download
- WhatsApp chat is one tap away on mobile
Mobile
Heading
Mobile
Most investors first see it on a phone
The mobile layout keeps the collection colours, stacks text above imagery and keeps the WhatsApp and booking buttons within thumb reach.
Under the hood
How the pieces connect
Heading
Heading
Heading
Heading
How the pieces connect
- Design: Figma UI kit. Collection colours, type scale and right-to-left variants were designed before the build.
- Build: Webflow and Client-First. Class naming the studio's team can maintain.
- Content: six CMS collections. Collections, packages, portfolio and FAQ, translated per locale.
- Conversion: Stripe, booking and WhatsApp. Payments, consultation requests and chat, with custom code where Webflow stops.
Client feedback
How the pieces connect
The website captures the premium feel of our brand perfectly. From the design to the multilingual functionality and payment integration, every detail was delivered to a very high standard.
Questions about this project
FAQ
Heading
Can Webflow handle a right-to-left Arabic version?
Yes. Webflow Localization sets the page direction per locale, and we styled the components so the menu, grids and buttons mirror correctly in Arabic.
Can the client add new collections without a developer?
Yes. Collections, packages and portfolio items live in the Webflow CMS. The studio adds an item, fills in each language, and it appears on the site.
