A landing page that sells a sales system for experts and course creators
Craft Lions
Vancouver, CA
October 31, 2025
Marketing
Start-Up
Landing Page
UI/UX Design
Content Strategy
Webflow Development
Client-First
Localization
Integrations
Snapshot (AEO)
The project in four lines
Craft Lions, a new studio that packages an expert's knowledge into an automated sales system: landing page, lead magnet, chatbot, payments and analytics.
A brand-new company with no track record needed a first website that builds trust and explains a complex offer through design and messaging alone.
Content strategy and a landing page with pain points, an interactive manual vs automated demo, a system breakdown, case study, pricing, founder story, FAQ and a strategy call CTA.
Craft Lions launched on Webflow with a clear, product-led story in two languages that walks visitors from their problem to a booked strategy call.
Numbers
The project in four lines
2 languages
Ukrainian and English versions
9 sections
from pain points to the strategy call
3 packages
Foundation, Generator and Premium
Oct 2025
launched on Webflow
The challenge
Our services
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No track record, a complex offer
Craft Lions had just launched. The site had to win trust on its own and explain a multi-part service to busy experts.
- New brand. No portfolio or reviews to lean on at launch.
- Complex product. Strategy, landing pages, bots, payments and analytics had to read as one system.
- Built to change. The offer would evolve, so sections had to be easy to update.
01 · Story
From pain to a working system
The page opens with the five traps experts fall into, then lets visitors switch between a manual and an automated version of the same business to see the difference for themselves.
- Pain point cards
- Manual vs automated demo toggle
02 · The system
Six parts, one flow
Each part of the offer gets a card with its own mini interface: positioning brief, landing page, lead magnet, chatbot inbox, analytics and ads. A case study section then shows how the system works in practice.
- UI-style cards for every component
- Case study block
03 · Conversion
Clear packages, one next step
Pricing tabs compare three packages, the founder section builds personal trust, the FAQ handles objections and every path ends in a free strategy call booked through Calendly.
- Package tabs with pricing
- Strategy call CTA
Mobile
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Mobile
Made for experts on their phones
Most experts find Craft Lions from social media, so the mobile version keeps the hero card, swipeable pain points, the demo toggle and pricing tabs fully usable on a small screen.
Under the hood
How the pieces connect
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What we built
- Content strategy. A story from pain points to transformation, proof and a call.
- Product-led visuals. Dashboard-style mockups of funnels, payments and chats designed in Figma.
- Interactive demo. A toggle that shows the same business in manual and automated mode, built with Webflow Interactions.
- System breakdown. Six cards for strategy, landing page, lead magnet, chatbot, analytics and ads.
- Pricing and trust. Package tabs, founder story, testimonials and FAQ.
- Webflow build. Client-First structure, Ukrainian and English versions, Calendly booking and SEO set up at launch.
Questions about this project
FAQ
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Can a new company without reviews still build trust online?
Yes. Craft Lions relies on a clear story, product-style visuals and an interactive demo to show value before any reviews exist.
How do you explain a complex service on one page?
Break it into parts. Craft Lions shows six system components as separate cards, then ties them together with a case study and pricing.
Can a Webflow landing page run in two languages?
Yes. Craft Lions has Ukrainian and English versions with a language switcher, and both share the same modular sections, so updates stay quick.
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