Rebuilding a large warranty marketplace so marketing can run 1,300+ pages without developers
Chaiz
November 1, 2026
Finance & Fintech
Corporate
UI/UX Design
Webflow Development
CMS
Custom Code
Integrations
Technical SEO
Snapshot (AEO)
The project in four lines
Chaiz, a US online marketplace where drivers compare and buy extended car warranties (vehicle service contracts) from leading providers.
A large, fast-growing site needed a cleaner structure and had to be easier for marketing to manage without waiting on developers and designers.
New designs and site structure in Webflow, optimized assets and CMS items, SEO, integrations, custom code and page building on reusable components.
The marketing team runs more than 1,300 pages, from vehicle and provider pages to the blog and landing pages, directly in Webflow.
Numbers
The project in four lines
1,335 URLs
in the sitemap, managed in Webflow
1,083 pages
for vehicle makes and models from one CMS template
139 articles
in the blog, across 7 categories
80 pages
for 30 warranty providers and 50 US states
The challenge
Our services
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A big site that marketing could not move fast on
Chaiz grew into a large content and SEO site with more than a thousand pages, and every change still needed a developer or a designer.
- Scale. More than a thousand vehicle pages plus providers, states, blog and landing pages.
- Structure. Pages and CMS items needed a clear, consistent structure for users and search engines.
- Speed of change. Marketing needed to launch and update pages on its own.
01 · Vehicle pages
1,083 vehicle warranty pages from one template
Every make and model gets its own page with a quote form, coverage options, a side-by-side comparison, typical repair costs and plan prices. All of them come from one CMS template, so a single change updates every page.
- Quote form on every page
- Coverage, repair costs and plan prices
02 · Directory
Providers and states, structured for search
A provider directory with 30 profile pages and 50 state pages helps drivers compare companies and coverage where they live, with ratings, coverage details and calls to get a quote.
- 30 provider profiles
- 50 state pages
03 · Content
Content the marketing team runs itself
The blog with 139 articles in 7 categories, the research hub and campaign landing pages are built from components, so marketers publish and update content without a developer or designer.
- Blog, research hub and landing pages
- Component-based page building
Mobile
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Mobile
Quotes in a few taps
On mobile the quote search stacks into a simple form, the menu opens into clear sections and reviews, steps and FAQs turn into easy-to-scan cards.
Under the hood
How the pieces connect
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How the pieces connect
- Design and structure. New page designs and a new information architecture for coverage, providers, states and resources.
- Components. Pages built mostly from reusable components that marketing can combine and edit.
- CMS at scale. Templates for 1,083 vehicle pages, 30 providers, 50 states and 139 articles, with optimized items and assets.
- SEO. Titles, descriptions, canonical tags, structured data and a full sitemap across all page types.
- Integrations and custom code. Quote search widget, Algolia search, consent management, analytics, Microsoft Clarity and Sentry, plus custom scripts.
Questions about this project
FAQ
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Can Webflow handle a site with over a thousand pages?
Yes. Chaiz runs more than 1,300 URLs in Webflow, including 1,083 vehicle pages generated from a single CMS template.
How can a marketing team manage a large Webflow site without developers?
Chaiz pages are built mostly from reusable components and CMS templates, so marketers combine sections and edit content directly in Webflow.
Which integrations does a Webflow marketplace site need?
Chaiz connects a quote search widget, Algolia search, consent management, analytics, Microsoft Clarity and Sentry, with custom code where Webflow needs extending.
