One company, two AI products, one clear story
Birdseye Global
Toronto, CA / New York, US
July 31, 2023
Tech
Marketing
Corporate
UI/UX Design
Content Strategy
Snapshot (AEO)
The project in four lines
Birdseye Global, a Toronto and New York company building AI marketing tools: Yolando for AI search and BirdseyePost for direct mail.
The old site described one product; the company now had two brands and needed a corporate page that explains both and earns investor trust.
A dark, animated one-page site with a product overview, investor logos, press coverage and links out to each brand.
Visitors understand the company in one scroll and go straight to the product that fits them.
Numbers
The project in four lines
Redesign
new corporate site for a venture-backed AI company
2 products
Yolando and BirdseyePost presented under one brand
1 page
a single scroll from vision to investors and press
Animated hero
a living gradient that sets the tone in seconds
The challenge
Our services
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Two products, one company story
Birdseye grew from a single platform into a company with two AI products for very different channels: AI search and physical mail.
- Two audiences. Marketers looking for AI visibility and teams running direct mail had to find their product fast.
- Investor credibility. As a venture-backed company, the site needed to show funding, backers and press without feeling like a pitch deck.
- Short attention. The whole story had to fit in one page.
01 · First impression
A hero that feels like AI
The page opens on a dark canvas with a soft, constantly moving gradient ring behind the headline. It signals an AI company at a glance and keeps the focus on one line: building the future of marketing.
- Animated background, no stock photos
- Funding news pinned above the headline
02 · Products
Two unfair advantages, side by side
Yolando and BirdseyePost each get a card with their own brand colour, a product screenshot and a one-line promise. Hovering highlights the product name, and each card links straight to its own website.
- Purple for AI search, green for direct mail
- One click from the company story to the right product
03 · Credibility
From vision to investors and press in one scroll
Below the products, the page shows who backs the company and who writes about it: investor and advisor logos, then press cards with dates and sources. The scroll ends with offices in Toronto and New York.
- Press cards link to the original articles
- Calm, consistent dark layout across every section
Mobile
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Mobile
The same story, pocket-sized
On phones the animated hero, product cards and press list stack into one smooth column, with the menu collapsed into a single button.
Under the hood
How the pieces connect
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How the pieces connect
- Positioning. A clear headline, “Building the future of marketing”, and a short manifesto about online and offline reach.
- Animated hero. A glowing, moving gradient shape behind the headline gives the brand an AI feel without stock imagery.
- Product cards. Yolando and BirdseyePost side by side, each with its own colour, product preview and link to its site.
- Trust. Client logos, investor logos and a news section linking to BetaKit, Financial Post and Business Wire coverage.
- Contact. Offices in Toronto and New York and a direct contact link in the footer.
Client feedback
How the pieces connect
You did a great job! We have acquired a stable and reliable partner to manage our website.
Questions about this project
FAQ
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Why a one-page site for a company with two products?
Birdseye Global's products each have their own websites. The corporate site only needs to explain the company, build trust and send visitors to the right product, which works best in one focused scroll.
How do you show investor credibility without a pitch deck feel?
We kept it factual: a short funding line, investor and advisor logos and press cards that link to the original articles.
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