One solar website, two very different buyers, every lead in the CRM
Better Energy GmbH
Mainz, DE
July 31, 2025
B2B
Corporate
UI/UX Design
Webflow Development
CMS
Integrations
Content Strategy
Finsweet Attributes
Snapshot (AEO)
The project in four lines
Better Energy GmbH, a German solar company planning and installing photovoltaic systems for homes and businesses.
Homeowners and companies buy solar for different reasons and on different timelines, and every lead had to reach sales fast.
A Figma-designed Webflow site with B2C and B2B journeys, CMS case studies, video testimonials, booking and CRM-connected lead forms.
Each visitor sees a journey for their situation, and every form or booking lands in the client's CRM for follow-up.
Numbers
The project in four lines
Full cycle + copy
Figma design, copywriting and Webflow build
2 audiences
dedicated journeys for homeowners and businesses
CRM
every enquiry routed straight to the sales pipeline
Jul 2025
site launched
The challenge
Our services
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Sell solar to two very different buyers
A homeowner wants lower bills and independence; a company wants predictable energy costs and a solid return. One generic site served neither.
- Two audiences. B2C and B2B buyers needed their own arguments, pain points and proof.
- Trust in a crowded market. Strict brand guidelines and data-led messaging ruled out stock photos and vague claims.
- Leads that don't get lost. Enquiries had to reach the sales team immediately and be tracked through the sales pipeline.
01 · Lead capture
Every enquiry lands in the CRM
The contact page gives visitors two ways to start: a short form or a direct appointment booking. Form submissions go straight into the client's CRM, so the sales team sees every lead with its details and can follow up within 24 hours.
- Contact form connected to the client's CRM
- Embedded calendar for booking a consultation
02 · Two audiences
A journey for homeowners, another for businesses
From the homepage, visitors choose whether they are a homeowner or a company. Each path has its own page with tailored headlines, benefits and solutions: independence and lower bills for homes, cost planning and competitiveness for businesses.
- Separate B2C and B2B landing pages
- Shared design system, different messaging
03 · Proof
Trust built from real projects
The homepage moves from a full-screen solar hero through audience choice, pain points and quantified benefits to video testimonials from real customers. Case studies and a map of installed projects close the story.
- YouTube customer videos embedded on the page
- CMS case studies with project details
Mobile
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Mobile
Solar advice on the go
On mobile the free solar analysis button stays pinned to the screen, audience cards stack into one column and case studies stay easy to swipe through.
Under the hood
How the pieces connect
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How the pieces connect
- Design and copy. Desktop and mobile Figma designs plus a full German copy deck built around named pain points and concrete benefits.
- Two journeys. Dedicated pages for homeowners and businesses, linked from an audience switch on the homepage.
- CMS content. Case studies with filters, a blog and project pages the team updates in Webflow.
- CRM integration. Contact forms send enquiries straight into the client's CRM, so every lead is captured and assigned for follow-up.
- Booking and proof. An embedded appointment calendar, YouTube video testimonials and a map of installed projects across Germany.
Questions about this project
FAQ
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Can a Webflow site send leads to a CRM?
Yes. On Better Energy the contact forms are connected to the client's CRM, so every enquiry is captured and assigned to the sales team automatically.
How do you serve B2C and B2B buyers on one site?
We built separate journeys for homeowners and businesses, each with its own messaging, benefits and calls to action, on a shared design system.
Did YAVACADO also write the copy?
Yes. Alongside the Figma design and Webflow build we delivered a full copy deck, style guide and handover documentation.
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